I just find it remarkable that there are still startup that put out content driven products that doesn’t allow you to share their content out. Two recent examples I encountered in the past day are actually two of my favorite iOS apps: Dubset and Quora. Both apps have great content which I enjoy exploring. But I was just in shock to see that when I encounter something I really love I don’t have the option to share it out to Facebook and Twitter in an easy way.

I know that we live in a world where everyone push us toward coming out with a minimal viable product. But for me, sharing is the definition of this minimal functionality. Exposure is the lifeblood of every startup, and every time someone share your content it means free exposure for you. In a world where we are going from search to discovery, you simply can’t allow yourself to not have built in sharing capabilities. Just see how automatic sharing exploded Spotify numbers in such a short time.

So if you are now sitting in your garage developing the next big thing, start first with sharing functionality. After that add the rest.