The last few weeks saw a surge in posts about the phenomena of seed funds. I especially liked Fred Wilson post on the topic. In it Fred is talking about the fact that although startups today need less capital to start and get traction, they still need bigger amount of money in order to grow into profitable and large businesses.
I totally agree with this notion. In the last month or so since I left Live Person (the company that acquired my startup) I experimented in rapid development, curios to see what I can come up with. The results were amazing. It’s simply stunning to see what can be done in less than 24 hours.
I truly believe that a group of two or three developers plus a great graphic designer can build amazing products in less than a week. Will these products be the most stable and scalable products ever created? Of course not. But that’s not what’s important at this stage. What’s important is to have something out there that you can start and get feedback upon and actually see if you are up to something big.
So if this is the new reality why anyone ever need traditional VCs? Why do you ever need to raise more than a couple of hundred thousands? Why can’t everyone become the new angel/seed investors?
The answer is simple: It’s all about time and experience.
Building a prototype of your idea is cheap and fast. But getting enough traction in order to now raise your next round (in a higher valuation) takes time. For most startups it will take at least a year if not more. It means that you need to know how to grow your business, get real traction, build a brand and do it all in a very lean way. This is art. This require a lot of experience. Thinking back on myself when we just started NuConomy, there is no way I would have known how to do that. I simply lacked the needed experience.
This is why, especially for new entrepreneurs, it’s not just about the money. It’s about getting smart money. When you take seed investment from First Round Capital or Union Square Ventures you don’t just get money. You get access to very smart people who can help you control your budget and understand your next steps. Taking the same money from your rich uncle will simply won’t be enough.
This is an extremely important point to think about as when raising seed money, you don’t have much room for mistakes. If you raised 5 million dollars and after six months found out you are in the wrong direction, you still have enough runway to make a u-turn. But if you raised just two hundred thousands such a mistake means the end of your startup.
From that same reason, when talking with new entrepreneurs I recommend other them to put some work on building the right advisory board from day one. Surround yourself with smart and experienced people who are willing to give you more than a name, but also time. Ask them a lot of questions and share your thoughts all the time. The right people on your side are worth any equity you will give them.
So to sum it up – I’m a big believer in raising smaller amount of capital in the early days. With the right help it can take you very far and put you in a better position when going for the 5+ million round.

