Archive for the ‘Music’ category

Is Spotify Going To End Up As Netflix?

November 18th, 2011

A couple of weeks ago I wrote the following blog post which I forgot to actually publish. Today I woke up to an article in Wired stating that more than 200 small music labels have taken their music out of Spotify and Rdio. It reminded me of this post, so here it is, late but never more relevant:

I’m a big fan of music subscription services. While they became all the rage in the US just recently, Iv’e been using a few of them for years now.
But this week I got a few big disappointments.  A few of my favorite artists came out with new albums and to my surprise I couldn’t find them in any of the services including Spotify and Rdio. The artists I’m talking about are Coldplay, Kaskade and Florence + The Machine.
Now, it’s true that it might be just a coincidence and I hope it is. Because the other option might suggest a change that will make services like Spotify end up like Netflix – The “Rewind” service for music.

But if Spotify is growing like crazy, why we even talk about such an option?
Because under this growth, there are still some big problems and questions that the streaming services and the music industry as a all need to solve. Some examples are:
If you are not a very big name artist, you are simply not going to make money from people playing your music with these services. And if you are a big name like Coldplay, you can actually decide to put your new album on iTunes only for a few months, get the big money there, and than push it to streaming and hope to get some more.
And what if you are a small band? Well, the big point that the streaming services are fighting for is that they allow for people to discover your music. That people won’t buy your albums, but if they can listen to them for free they might discover you and you will make money on touring. The problem with this is the statistics behind the service. For example, on Spotify, more than 90% of the songs played are the same 10% of songs mostly coming from big artists (Worth to note that this is the exact opposite from the stats behind Pandora).
Now, this might change a bit now that Spotify is integrated with the new Facebook Open Graph which allows for better music discovery, but we will need to wait and see.

So will we see more artists and labels take their music off the platform or will subscription will become the main way we consume music int he future? Tell me what you think.

The Big Music Business Opportunity

April 28th, 2011

As many of you already know, I’m working now on my next venture. And as some of you know, this one is going to take a deep dive into the music industry.
What? Music? Am I serious?
Yes. Like you, I also read the hundreds of blog post and articles that details why trying to do anything with this industry is a suicide. I also saw the presentation of Dalton Caldwell (Imeem founder) warning everyone to stay away from music like from fire.
So why do I decided to do just the opposite? Put aside the fact that music is simply one of my biggest passions, I also believe that  these exact difficulties that everyone are talking about are also the core of a huge opportunity. Let me try to explain:

First, let’s start with the obvious. The Music industry is a multi billion dollars industry that is shrinking every year. But what’s important to note is that it is shrinking not because the product (the music) is less loved, but because the business around it is rapidly changing. This in itself is a sign of a great opportunity. Any changing industry is an industry ripe for innovation. People are passionate about music now more than ever. People are actually extremely passionate about music. And anything that people are passionate about is something that they are willing to pay for. You just need to find the right way to let them do so.
Just look at how Netflix changed the movie streaming industry. For years everyone talked about the end of the film industry as everyone are just pirating movies and suddenly the all picture looks different. Netflix managed to build a product that is simply good enough to convince everyone to pay for it. Their growth was so big that now everyone from Amazon to Google is going after them, trying to replicate their model.

The second reason I think there is a huge opportunity in music is the industry structure itself. Like many other industries, much of the way the music business is handled  is still rooted in the way business was done years ago. I just finished reading Donald Passman book “All You Need To Know About The Music Business”. In it, Donald breaks down a guide for the new artists on how the business works and how an artist should build his contracts, career, etc. A couple of things really amazed me:
- How complex the all thing is. You need to be a MBA graduate to understand how much money you need to get paid. I really have no idea how a young artist suppose to control his career and destiny.
- How little does the artists actually getting paid. If you are not a real star you are not going to see any money and most likely you will actually lose some.

As an entrepreneur coming from the outside all of this is actually exciting. Old complex industry that still stuck in the dark ages with much bureaucracy and many players between the consumer and the product. And all of that around a multi billion, international market? Are you kidding me? It’s the dream for every tech entrepreneur.

Now don’t get me wrong. I’m not naive. Every major disruption for such a big industry is going to get tons of push back. It’s not just that people don’t like change. With such a big change, there will be many people who might lose their jobs or need to fight for their place in the new world. Trying to shift an all industry can probably be painful like a root canal. It’s also not a quick and easy exit. It’s a process. A long one. But in its end lies a really big opportunity and a chance to really change the world.

 

The Future Of Video is Interaction

December 20th, 2010

When I was a kid we used to have these interactive adventure books. Each short section of the book ended with a choice for what the hero should do next. Based on your choice, the book took you to a different section, basically building a different story for you.

A really great startup by name of Interlude is bringing the same concept into video. Created by the musician Yoni Bloch, until now the company show cased its product mainly on music videos. Playing with some of them the first thing you immediately notice is how much more engaging experience these videos gives you. I found myself going back again and again, trying different selections and at the same time listening to the song again and again. This is the dream of every marketer who want to get customers more engaged with his brand.

But the future of this product should not be just with music videos. Think for example on interactive ads on the web and on TV. Now when finally more and more TVs are sold with built in Internet capabilities, it should be easy to add this functionality to ads on the big screen.

And what about movies? Instead of having just the director cut version on DVD, why can’t we have a fully interactive version? Maybe in the future we will even have the opportunity for a few people to watch the same movie at the same time, but each one can choose different path and see different ending for the movie.

Products like the one Interlude offers are just starting to scrape the surface of what we will be able to do with interactive video. No matter where they will take us, I’m sure it’s going to be a lot of fun.

The Love For Music

July 2nd, 2010

When I’m thinking about my next venture I think a lot about the music industry. Yes, I know it is one of the toughest industries to play in, but still I can’t help it. I always loved music. Always attracted to it. I’m a die hard fan of live performances. I try to go to as many concerts as possible. I love discovering new voices and sounds and I try to listen to as much as new music as possible.

But it’s not only my personal love that attract me to this field. It’s the universal appeal music had on people.
Music touch people. It makes them feel things. It can make you pull up your hands in the air while dancing the night away, and it can make tears coming out from the sides of your eyes.
Music is the ultimate expression of human feelings. Of love. Music is the one universal language of the world and it is a thing that will never die.

Being part of something like that sounds to me simply magical. But there is also the business side. The music industry is changing fast. It’s a multi billion dollars industry that leaking revenues every single day. It’s an industry that has a winning product that everyone wants, but not sure how to market it and to to generate revenues from it.
To me, this sounds like the best ever startup scenario.

Spotify – From Top To Bottom

February 7th, 2010

In the last few weeks we have seen Spotify gets a lot of headlines. While some claim their business model just can’t scale, others still wait for their delayed US launch. In this post I will try to give a review of the current state of the Spotify app and compare it to the rest of the choices in the market.

Let me just start and say that I’m a huge music enthusiastic. In recent years I’ve paid and tried almost every music service out there, including Yahoo Music Premium, Rhapsody, Zune and currently Spotify Premium. I have an original Zune, Zune HD, iPhone and I even had one of the original Creative Nomad players.

So… let’s start:

When reading about Spotify across the web you will mostly read about two things: Their attempt to force the record labels for a free ad supported model and their sleek user experience. Let’s start with the app itself.
While the look and feel of the application is sleek and resemble the iTunes look, I was actually very disappointed from it. It lacks big time in discovery of new music and artists.
For example: While you can see a list of top artists or albums, you can’t see such a list for each music genre.  Comparing the existing top lists with the parallel list of the Microsoft Zune Marketplace also shows a big difference. While in Spotify,most of the albums are popular but old albums from the last few years, on Zune it’s much easier to be exposed to new and up rising music. Basically it seems that the preferred way to explore music in Spotify is by searching a specific artist that you already know.

But the biggest problem of the Spotify app is how it handles your chosen music. Instead of going with the regular concept of “My Albums, Songs, Artists, Playlists” Spotify has a single concept of Playlists. If you want to download (on Spotify Premium) or save an album you must save it as a new playlist.

But of course the main thing to look at in any music application is the quality of its music library. When comparing Spotify music library to the one offered by the Zune or Rhapsody it’s hard to declare on a one winner. If you are into electronic music you definitely want to go with Spotify. maybe because their origins in Europe, the electronic selection is much better and includes many of the new albums out there. At the same time Spotify does miss some new and hot albums you can find in other subscription music services. For example: you won’t find there the new top chart album by Lady Antebellum – Need You Now.

So if the application itself still has much work ahead of it, what about the business model?
Here Spotify definitely shines way above its competitors. If you are looking for an offline, subscription music service, I would say that the Zune MArketplace can give Spotify a fight for its money (and also has the definite best music application Iv’e seen). But the strength of Spotify comes with it’s free service.
Spotify managed to do what no one did before – convince the record labels to put most of their new and best music in a free ad supported service. Basically, you can listen to whatever you want (in streaming – meaning you got to be online) and in return Spotify will put an ad (about 30 seconds) every three or four songs. What Spotify is trying to do is copy the old model of the radio.
Yes. There are many free services out there like Last.fm and iLike, but none has such a big music library and so much new and hot albums. And with the spread of free wifi and 3G networks, the need for offline access is getting smaller and smaller.

Bottom line – Spotify has tremendous promise and if they can convince the labels to the same terms also in the US, they might really be the next big thing. That said, they still need to do much work on their application in order to really be better than the rest of the competition.

Please Wake Up The Music Labels!

August 18th, 2009

Music LabelsSometimes I just stay astonished by the stupidity of the music labels. Even today at the year of 2009 after almost losing their all industry they still can’t seem to get the web and social media.
Sony music just posted to YouTube some great videos of Leonard Cohen from his latest tour. Before you say thanks, note that they actually disabled the ability to embed the video outside of YouTube!

I got to stand up and ask – why the hell will you do that? Don’t you want free publicity? Don’t you want as many users as possible to see this video, trying to convince them to go to the concert or buy the DVD? Why will you block users to work for you for free???

Someone at the music labels needs to wake up and fast before they will lose what left of their business.

Art of Dying Industries

November 25th, 2008

In the last few weeks I had some meetings with people from the print industry. There were a very depressing meetings. We that lives the Internet every day can easily forget how fast the Internet is changing complete industries and people lives. Reflecting back, I can still remember that just 10 years ago I was probably subscribed to 5 different magazines, and names like PC Mag and Mac World were creating the standards in our industry.

The Internet is not the first technology to kill and shift complete industries, but it is unique in the rapid fast pace it did it. Print was probably the first big victim, but music, TV and movies are just examples for other industries we already know will never be the same.
In fact, the pace of change today is so fast that we even see businesses who were born in the internet that have to already adopt to a new reality. Take Netflix as an example. The direct mail company changed the dvd industry, displacing giants like Blockbuster. But now Netflix themselves need to adopt to the new reality of video on demand, Tivo and online video streaming.

The big challenge of a dying business is not to figure out what you need to do next, but it is how to do the change soon enough. Most print magazines knew that the Internet requires them to change, and still they didn't move fast enough. What killed them was their inability to deliberately forgo their current money making machines in order to save their long term future. Instead of doing experiments with the web, while still maintaining focus on their print business that was still making tons of money, they should have moved all their focus into digital and kill the print business themselves, instead of waiting for all of us to do it for them.
By waiting and trying to milk their current business model to the end, they let new businesses born into the digital world to take their place as the leaders of the new medium.

Today we are on the verge of another big change that potentially will displace many businesses. The evolution of mobile computing is changing how people consume and use information. This time, the threat is not just for the old traditional businesses, but even to digital businesses which were born jut a couple of years ago.
Every big change has a tipping point. A point of no return. A point in which the pace of change becomes so rapid, that there is no way to stop it anymore. It took the Internet a lot of years to become what it is. There were many factors that got us to the tipping point, but probably one of the bigger ones was when broadband became a commodity.
It seems that the tipping point for mobile computing was around the introduction of the iPhone and also here, the large availability of 3G networks.

It's still too early to know how exactly the mobile revolution will change the way we do things on a day to day basis. It's still hard to guess who will be the new kings of this era. Companies like Google, Apple and Microsoft have their full attention and resources, trying to make sure that no one will take their place in this new world. And still, it seems that the mobile landscape is still open enough for a new king to come and rule.

Like before, it's easy to say that we have been talking about mobile for years but it never really happened. It's easy to think that you still have time and you don't have to change things today. And this is the fetal mistake that most of us do. The best businesses knows to take the hard decision and displace themselves, instead of waiting for the market to do so.

Best Music Service Ever or The Future od Digital Music

May 16th, 2008

As some of you know, in recent days I finally decided that I had enough with the closed platform of Apple, and went to buy a Zune.
The main reason is that I want to have a device that can synch easily with a subscription music service.

It’s been a long time that I say that subscription music service is the answer that the music companies should go with. Think about how much money you are paying every month for iTunes for music you purchased and you will see that for most people, paying 10 – 15 dollars a month for unlimited music is a much more reasonable option.

Whenever I talk about it, I get people saying that subscription music services were out there for along time, but they never caught up. But everyone are missing a key fact – 90+ percent of the market have iPods that can’t be synched with any subscription music service out there! iPods and iPhones can work just with iTunes (exactly why i turned to Microsoft Zune).

So here is how the perfect music service should look like:

  • Unlimited music access and download up to 3 computers and 3 devices for $12 – $15 a month.
  • If you cancel your subscription you may download and keep music with value of 70% of the money you paid until now for the service. You have to be subscribed for at least 6 months in order to enjoy this offer.
  • Ability to download and stream music from the music store over WI FI. Zune already allows you to synch from your computer over the air (Why the hell I can’t do that with iTunes and the iPhone is a mystery). This basically gives you access to all the music you want wherever you go, and this is something everyone will be willing to pay for.
  • When you synch you will also get ads for upcoming concerts for your favorite bands. You can buy tickets directly from the device. Same for buying T-Shirts and other merchandise for each one of your albums.
    Besides the fact that this is actually a useful service for a lot of people, it should also encourage the music companies to go more and more digital and open, as they will get more revenue streams.

Now – Does this sound so difficult???
All the technologies that needed to do it are already there, the inly questions is who is going to pick up the glove first…

Check Out Missflag

November 19th, 2006

Over the weekend I had a chance to meet Assaf, the very nice drummer of the very talented band – Missflag.

Missflag just came back home after a tour around the US, and you can hear some of their songs in their MySpace profile page or in the band official web site.

I hope they will agree with me when I will say that their sound reminds me of a blend between Cold Play and Radiohead. Yea. Kind of cool.

I highly recommend checking them out, and if you happen to be in Jerusalem on the 28 of November you can hear them live at the Syndrome.